What is a Google Business Profile?

“A Google Business Profile is a free (tool) instrument that lets you manage how your business appears across Google, including Google Search and Maps. It shows your business name, location, hours, photos, reviews, and more—so when people search for services like yours, they can find and connect with your profile easily.”

 

Examples to understand for better,

1. Suppose your uncle runs a bakery in your city or town. If someone searches “best bakery near me” on Google, your uncle’s bakery will show up—only if he has a Google Business Profile.
2. See your elder brother opened a gym. People searching “gym near me” will easily find his gym through Google Maps, thanks to his Google Business Profile.
3.  If your father is a plumber and someone’s kitchen pipe spurts, they will quickly search “plumber nearby” on Google. Your father’s name will pop up if he has a Google Business Profile!

No worries—I’ve got you covered! Follow these easy steps, and soon, your business will start showing up in local searches. Let’s make sure you get found!

Why Is Google My Business Important for Local SEO?

If you want native clienteles to find your business, your Google Business Profile is non-negotiable.
Your profile is what gets you on Google Search and Google Maps when people are actively searching (read: credit card in hand, ready to buy!). But Google doesn’t just casually show your business – it checks some imperative things first.

Here’s what Google is secretly judging you on:

1. Relevance: Are you exactly what the searcher is looking for? (Example: If someone searches for “pizza,” and you run a pizza shop, bingo!)
2. Distance: Are you close enough to the person searching? (Nobody wants to travel far for a haircut!)
3. Prominence: Does your business look active and trustworthy online? (Google loves businesses that update regularly!)
4. Quality: Is your website neat, fast, and easy to use? (Bad websites = bad impression.
5. Reviews: Are people saying good things about you? (Good reviews = more trust.)
6. And that’s not all! Google also checks:
   How often you update your profile (don’t leave it old and dusty!).
   Whether your business info is the same everywhere online (even on small websites).
   How specific your categories are (for example, “London Coffee Shop” is better than just “Shop”).

 Real-Life Example: Easy to Understand!

• Imagine James opens a burger shop in his city.
• He makes a Google Business Profile with his shop name, address, photos, and menu.
• When someone types “best burgers near me” on Google, James shop appears in the results!
• Because he added good photos, kept his timings updated, and got 5-star reviews, more and more people visit his burger shop.

Moral: Without Google Business Profile, James burger shop would stay hidden. With it, he’s now the “Burger King” of his area!

How to Set Up and Verify Your Google My Business Profile?

Getting your Google Business Profile ready is the first big step to make sure local customers can find you easily on Google.

Here’s how you can set it up and verify it properly:

Step 1: Create Your Profile

1. Open Google Business Profile Website
   • On your mobile or computer, open your browser and go to google.com/business.
   • Sign in using your Google account (like your Gmail ID).
2. Click on “Manage Now”
   • You’ll see a button that says “Manage Now” — click on it.
3. Search Your Business Name
   • Type your business name carefully.
   • If your business already shows up, just claim it (means, prove that it’s yours!).
   • If it doesn’t show up, create a new profile by following the steps.

 Easy Example:
Sara runs a small beauty salon at home. She goes to Google Business Profile, clicks “Manage Now,” types “Sara’s Beauty Salon,” but doesn’t find it.
So, she clicks on “Create New Profile” and starts adding her salon details.

 

Step 2: Add Your Business Details

1. Enter Your Business Address (Google Business Profile)
   • If you have a shop, office, or place where customers can visit, add your full address.
   • If you work from home or deliver services (like plumber, photographer, etc.), you can choose “I deliver goods and services to customers” and hide your exact address.
2. Choose Your Business Category
   • Select the category that best matches your business (like Bakery, Gym, Electrician, etc.).
   • Be specific! (Example: “Cake Bakery” is better than just “Bakery”.)
3. Add Contact Information
   • Put your phone number so customers can call you.
   • Add your website link (if you have one).
   • No website? No problem! You can even make a free basic website through Google later.

Easy Example:
Usman opens a mobile repair shop. He adds his shop address, selects “Mobile Phone Repair Shop” as the category, and adds his phone number for customers to contact him easily.

 Pro Tip:
Always double-check your spelling and phone number — one small mistake can cost you many customers!

 Step 3: Verify Your Profile

1. Choose a Verification Method
   • Google needs to make sure your business is real.
   • Most of the time, they send a postcard with a special code to your business address.
2. Wait for the Postcard
   • The postcard usually comes in 5 to 7 days.
   • It will have a 6-digit code written on it.
3. Enter the Verification Code
   • Once you get the message, open your Google Business Profile.
   • Enter the 6-digit code somewhere it says “Enter verification code”.
4. Other Ways to Verify (Sometimes)
   • Some businesses get the option to verify by phone or email.
   • If you see those options, you can choose them (they are faster!).

Easy Example:
Ahmed opened a gaming café. Google sent him a message at his shop. After 6 days, he got the postcard, entered the code online — and now when people search “gaming café near me,” Ahmed’s café appears on Google!

Quick Tip:
Don’t forget to check your mailbox daily after applying for verification. Postcards sometimes get lost if you ignore them!

 Step 4: Optimize Key Sections

When your Google Business Profile is confirmed, it’s time to improve it — meaning you make it more good-looking and trustworthy for customers.

Here’s how you can optimize your profile properly:

1. Upload High-Quality Photos
   • Add clear, professional photos of your shop, office, products, or services.
   • Businesses with great photos get more clicks, calls, and visits!
2. Write a Clear Business Description
   • Describe what your business does in simple, clear words.
   • Example: “Sara’s Beauty Salon offers expert makeup, skincare, and hairstyling services in London.”
3. Set Accurate Business Hours
   • Make sure your opening and closing times are correct.
   • Update your hours for outings or superior events to keep customers informed.
4. List Your Services or Products
   • Add a list of the services you offer or products you sell.
   • Include short, clear descriptions for each service or product.
5. Collect and Respond to Reviews
   • Encourage your happy customers to leave positive reviews.
   • Always respond to reviews — both good and bad — professionally and politely.
6. Post Regular Updates
   • Share news about offers, events, new products, or services.
   • Regular updates show Google (and customers) that your business is active and reliable.

Simple Example:
Ayesha owns a flower shop. She uploads bright, professional photos of her flower bouquets, sets her shop hours, writes a friendly business description, and posts updates about seasonal flower deals.
Because of this, more people in her area find her shop on Google and place orders!

 Pro Tip:
The more you update your profile, the more Google trusts your business — and the higher you appear in search results!

 Tips for Optimising Your Google My Business Profile for Local SEO

Optimising your Google Business Profile is key to boosting your local visibility and driving more customers to your business. Here’s a more detailed look at each tip:

1. Complete All Information

• Make sure your business name is reliable with how it’s registered on your website and other encyclopedias.
• Add your physical address if you have a collection or office, or mark “service area” if you only deliver services.
• Include your phone number, website URL, and business hours.
• Make sure to select the correct business category to help Google understand your business better. Categories like “Restaurant,” “Beauty Salon,” or “Fitness Centre” are all highly relevant for local searches.

2. Use Relevant Keywords

• Research local keywords that customers might search for. Use tools like Google Keyword Planner or Ubersuggest to find common search phrases.
• Include keywords like “best plumber in London” or “affordable gym in East London” in your business description and service list.
• Keep your keyword use natural. Don’t overstuff your profile with keywords, as Google might flag it as spammy.

3. Add High-Quality Photos

• Upload a variety of photos: exterior, interior, products, services, and staff. Show the personality of your business.
• Studies show that photos of staff and action shots (such as employees working) engage more customers.
• Google recommends updating your photos regularly. Upload new ones once a month to keep things fresh and engaging.

4. Encourage Customer Reviews

• Directly ask your customers to leave reviews after they’ve made a purchase or used your service.
• Use positive reviews in your publicity material (with permission) to build integrity.
• Respond to reviews quickly, whether they’re good or bad. Thank happy customers for their feedback and address any concerns politely.

5. Update Your Business Hours

• Don’t forget to set holiday hours and update them if your hours change for special occasions like Christmas or New Year’s.
• Google now allows businesses to set temporary hours (for holidays, special events, etc.), so use this feature to keep your customers informed.
• Make sure your hours align with other platforms where your business is listed (social media, directories, etc.).

6. Add Your Services and Products

• List all the key services or products you offer, along with their prices (if possible).
• Include a detailed service description to help searchers understand what you provide. For example, instead of just “Painting,” say “Interior and exterior house painting with eco-friendly paints.”
• If you have a service area, include that information too (e.g., “Serving London and surrounding areas”).

7. Post Regular Updates

• Google allows you to post updates directly on your profile. Use this feature to share your latest news, promotions, and special offers.
• Post about new products, events, or customer success stories. For example, if you’re offering a summer sale, create a post about it to show up in local search results.
• Keep your posts fresh — ideally, update them once a week.

8. Ensure Consistency across the Web

• Consistency is key: Your name, address, phone number (NAP) must be the same everywhere online (website, social media, directories, etc.).
• Discrepancies in this information can confuse search engines and lower your ranking.
• Use tools like Moz Local or Yext to track and fix any inconsistencies across different platforms.

9. Enable Messaging on Your Profile

• Enable the messaging feature so that potential customers can contact you directly through Google.
• Respond promptly to messages to build trust and increase conversion. Google favors businesses that reply quickly.
• Make sure you have a plan in place to monitor messages, especially if you get a high volume of inquiries.

10. Track Your Insights

• Google My Business provides Visions — analytics showing how people are cooperating with your profile.
• Track how often your business is showing up in search results, how many people are clicking for directions, and how many calls you are receiving.
• Use this data to adjust your strategy: if your photos are generating a lot of clicks, you may want to add more. If your contact details aren’t being used enough, you might need to focus on making those more visible.

Pro Tip:
The more active your profile is, the higher it will rank on Google. Regular updates, reviews, and posts help maintain your business’s visibility in local searches!

1. Optimize Your Business Name with Keywords

Your business name is one of the first things Google looks at, and it’s valuable for local SEO. By joining a relevant keyword into your business name, you can improve your chances of looking in relevant search results. However, don’t overdo it — Google doesn’t appreciate keyword stuffing (repeating keywords unnecessarily). Make it natural and meaningful.

How to Optimize Your Business Name:

1. Include Your Main Keyword
   • Think about the most important keyword that customers might use to find your business. For example, if you run a yoga studio, include “Yoga” in the name if it’s relevant.
2. Use Location-Based Keywords
   • If you’re targeting customers in a specific area, include your location to attract local customers. For example, if your gym is in Clap ham, you might include it in the business name to improve local relevance.
3. Example of Good Optimization
   • Avalon Pilates → Avalon Pilates | Reformer Pilates Clap ham
     This name not only includes the brand name but also adds “Reformer Pilates” and “Clap ham”, so it’s clear what the business offers and where it’s located.
4. Avoid Keyword Stuffing
   • Don’t overstuff keywords to the point it sounds unnatural. Instead of just repeating a keyword like “Best bakery London”, a better option would be:
     “London’s Best Bakery | Fresh Cakes and Pastries in London”. This looks more natural and still gives the information you need.

 Pro Tip:
Google looks for businesses with accurate and relevant information. A well-optimized name that includes your core services and location can increase your chances of showing up in local search results.

2. Keep Your Information Up to Date

To maintain strong SEO and keep potential customers happy, it’s essential to update your Google Business Profile regularly. Accurate and current information ensures that when customers search for you, they can easily find you and know exactly what to expect. Whether it’s your business hours, contact details, or location, keeping things updated is critical.

Why It’s Important to Keep Your Information Up to Date:

1. Google Rewards Accuracy
   • Google values accurate, consistent information across the web. The more often your details are updated, the higher the likelihood that your profile will rank higher in search results.
2. Prevent Customer Frustration
   • Customers who find outdated information (like incorrect hours or an old phone number) may not be able to reach you or might show up when you’re closed. This can damage your reputation and hurt your business.
3. Key Information to Update:
   • Hours of Operation: Always update your hours during holidays or special events like Christmas or public holidays. This shows customers that you’re active and responsive.
     • Example: If your business is closed for the holidays, set the special holiday hours so people know when to expect you to reopen.
   • Phone Number: If you change your phone number, immediately update it on your profile so customers can contact you easily.
   • Address: If you move your commercial to a new place, update your address immediately. A mismatch between your physical location and your online profile can cause confusion and affect your local ranking.
4. Bonus Tip:
   • Use Google Posts to notify customers about any temporary changes like hours or closures. This keeps your customers informed and helps Google understand your business is active.

Pro Tip:
Keep a reminder on your calendar to check and update your profile details, especially when changes happen, such as holiday hours, special offers, or contact info updates.

3. Choose the Right Categories

Choosing the right business categories is one of the most important steps for improving your local SEO. By selecting specific categories, you help Google understand exactly what your business offers, which increases the chances of showing up in relevant searches. The more detailed and beset your categories are, the better your prominence for potential customers.

Why Categories Matter:

1. Improves Search Relevance
   • When your categories are accurate, Google can match your business to the right search queries. The more detailed and niche your categories are, the higher the chances you’ll show up for specific searches that are relevant to your business.
2. Increases Visibility in Specific Niches
   • For example, if you specialize in WordPress development, selecting “WordPress Developer” instead of a general “Website Designer” will increase your visibility among people searching specifically for WordPress services.
3. How to Choose the Right Categories:
   • Be Specific: Don’t choose broad categories if they aren’t accurate. Instead of selecting “website designer,” select categories that reflect your specialisation.
     • Example: Instead of “Website Designer,” you could select:
       • “WordPress Developer”
       • “E-commerce Website Designer”
       • “SEO Website Designer”
   • Consider Your Niche:
     If you’re a restaurant, don’t just select “Restaurant.” Think about the specific type of food or dietary preferences you cater to:
     • “Vegan Restaurant”
     • “Gluten-Free Restaurant”
     • “Mexican Restaurant”
     • “Italian Restaurant”
     • “Fast Casual Restaurant”
   • Add Multiple Categories: You can select up to 10 categories, but choose the most relevant first. For example, if you own a gym, you could select categories like:
     • “Gym”
     • “Fitness Centre”
     • “Personal Trainer”
   • Use Local Search Data: You can use tools like Google’s Keyword Planner to understand what types of searches people are making in your area. This can help you select the most appropriate groups for your business.
4. Avoid Overcrowding Your Categories
   • Don’t select too many categories that aren’t relevant to your business. Google might get confused, and it could hurt your profile’s performance in search results.

Pro Tip:
Choosing the right primary category is the most important decision you’ll make because it tells Google what your business is primarily about. Add extra groups to further stipulate what you offer.

4. Add Products and List Services

Don’t hesitate to show off what you offer—whether it’s products, services, or both! Adding a full list of products and detailed services to your Google Business Profile can significantly boost your visibility in local searches. It’s an easy way to stand out from your competitors and provide searchers with concrete information about what you do.

Why It’s Important:

1. Improves Search Relevance
   • Google uses the products and services you list to better match your business with relevant search queries. The more detailed and accurate the information, the more likely you are to appear when customers search for exactly what you offer.
2. Increases Your Chances of Appearing in Local Searches
   • The more specific you are about your offerings, the more likely Google will categorize your business correctly and show you to people actively searching for products and services like yours.
3. Stand Out from Competitors
   • Many businesses skip this step, which means you can get ahead of the competition by filling out your profile thoroughly. When clienteles see precisely what you offer, they’re more probable to choose you over others.
4. What to Add:
   • List Your Services:
     • If you provide services, such as plumbing, haircuts, or digital marketing, clearly list them with short descriptions.
     • Example:
       • Service: Website Development
       • Description: Custom-built websites designed to grow your business.
       • Price Range: £500–£2,000 depending on project size.
   • Showcase Products:
     • If you sell bodily products, style sure to list them with films, descriptions, and prices.
     • Example:
       • Product: Organic Aloe Vera Plant
       • Description: Fresh, pesticide-free aloe vera plants for your home or office.
       • Price: £12.99
       • Photo: Add a high-quality image of the product.
   • Special Offers or Packages:
     • If you offer special packages or seasonal deals, mention them as part of your services or products. For example, if you’re a restaurant, list your lunch specials or meal deals.
     • Example:
       • Service: Corporate Lunch Catering
       • Description: Delicious, healthy lunch options delivered to your office.
       • Price: £10 per person.
   • Use Pricing and Variations:
     • If you offer products or services with different price points (e.g., different types of massages or haircuts), list the variations so potential customers can make informed decisions.
5. How to Add Products and Services:
   • Log in to your Google My Business dashboard.
   • Go to the Products or Services tab on the left sidebar.
   • Click on Add product or Add service, then enter all the details like name, description, price, and upload a photo (if applicable).
   • Don’t forget to update these regularly, especially if you have new products or services to promote.

Pro Tip:
Regularly update your services or products. If you have new items to offer or seasonal specials, make sure they’re visible on your profile. A fresh and up-to-date list keeps your profile engaging and relevant.

5. Utilize the Product Catalogue

Google’s Product Catalogue feature is an excellent tool for businesses looking to streamline the customer journey and increase sales. By uploading photos, descriptions, and prices for your products or services, you make it easy for customers to shop without any hassle—no discovery calls, no waiting for an email response. This feature can help turn browsers into buyers almost instantly.

Why It’s Important:

1. Makes Shopping Easy
   • Customers don’t always want to pick up the phone or send an email to inquire about your products. By listing your items in your Google Business Profile, they can browse your product offerings, see prices, and make decisions without leaving Google.
2. Increases Conversion Rates
   • When you provide clear, detailed information about your products, you help potential customers make quicker purchasing decisions. This leads to higher conversion rates as people are more likely to buy when they have all the information they need in one place.
3. Boosts Local Visibility
   • Products listed in your catalogue are more likely to show up in relevant local searches. Google’s algorithms consider your product catalogue as a relevant source of information when people search for your business type or the products you sell.
4. How to Utilise the Product Catalogue:
   • Add Product Photos: Ensure each product has high-quality, clear photos. A good product image can make a huge difference in attracting potential customers.
     • Example: If you sell indoor plants, make sure to upload clear images of the plants in good lighting. This will help customers see the quality of your product.
   • Write Detailed Descriptions: For each product, provide a short yet detailed description. Highlight key features, materials, sizes, and any other relevant information.
     • Example for a plant:
       • Name: Aloe Vera Plant
       • Description: A healthy, low-maintenance aloe vera plant perfect for your home or office.
       • Benefits: Known for its healing properties and air-purifying qualities.
   • Set Prices: Clearly mention the price of each item. If there are variations (such as sizes or colours), make sure to mention that too.
     • Example:
       • Small Aloe Vera – £12.99
       • Medium Aloe Vera – £18.99
       • Large Aloe Vera – £25.99
   • Add a Call to Action (CTA): Encourage users to buy now or contact for more details. A clear CTA can drive more conversions by making it easy for customers to take action immediately.
5. Benefits of the Product Catalogue:
   • Instant Shopping: Customers can see what you offer, understand the pricing, and make a decision quickly without needing to reach out first.
   • Increased Local Search Presence: When customers search for specific products, your catalogue can show up directly in Google’s search results, making it easier for you to appear in relevant local searches.
   • Visual Appeal: A well-organised product catalogue with images and descriptions increases the chances of getting attention from people who are browsing and researching.

Pro Tip:
If you regularly add new products or run limited-time offers, make sure to update your catalogue frequently. Fresh products can attract repeat visits from potential customers.

6. Add Your Contact and Link Social Media

Making it ridiculously easy for customers to reach you is key to boosting your business’s success. The more accessible your contact information is, the more likely people will engage with you. But, there’s no need to be overwhelmed by constant phone calls or messages. You can decide how people contact you — whether through a direct phone number or by linking your social media profiles and website.

Why It’s Important:

1. Increases Accessibility
   • Customers appreciate businesses that are easy to reach. Providing multiple contact options makes it more convenient for them to get in touch with you through their preferred method. Whether they prefer calling, texting, or DMing on social media, give them the choice.
2. Improves Customer Experience
   • When people can easily contact you without hassle, they’ll feel more confident about making a purchase or inquiry. A seamless communication process enhances customer experience, encouraging repeat business.
3. Helps You Manage Communication
   • If you’re not keen on receiving phone calls all the time (especially unexpected “urgent” ones), linking your social profiles or website allows customers to reach out on their time, not yours. You can also filter messages more easily through social media, without the surprise interruptions.
4. How to Add Contact Information and Social Links:
   • Phone Number:
     If you’re open to receiving phone calls, include your phone number. This is especially important for businesses like restaurants, service providers, or repair companies that might need to get in touch with customers quickly.
     • Example: Add a dedicated customer service phone number or a business line where calls are managed professionally.
   • Social Media Links:
     If you want to avoid phone calls, link your social media profiles (Instagram, Facebook, Twitter, etc.) instead. Social media is a great way to engage with your audience, and it allows customers to interact with you in a less intrusive way.
     • Example:
       • Facebook: @wstechzone
       • Instagram: @ wstechzone
       • Twitter: @ wstechzone
       • LinkedIn: wstechzone
     • Make sure your social media pages are active and regularly updated with relevant content.
   • Website Link:
     Always include a link to your business website. Your website acts as a hub of information where customers can find more detailed answers, place orders, or book services. It helps streamline the communication process.
     • Example: If you’re a local plant nursery, link directly to your online store where customers can buy plants.
   • Additional Options:
     If you use other communication channels (like email or WhatsApp), you can add them to your profile too. Just make sure to choose the methods that best suit your business style.
     • Example:
       • Email: info@wstechzone.com
       • WhatsApp: +447751452703
5. Balance Communication Methods
   • Be mindful of how you balance phone calls with digital communication. If you don’t want constant phone calls, use tools like Google Messaging, where customers can directly message you through the Google Business Profile. This allows for quick back-and-forth without the interruptions of phone calls.

Pro Tip:
If you link your social media accounts, make sure to engage with your followers regularly. Prompt responses to comments, messages, and posts can show that you’re an active and approachable business.

7. Highlight Special Attributes

Certain special qualities can set your business apart from the race and appeal more customers. Google Business Profile allows you to showcase features that might make your business more appealing or convenient for potential customers. Whether it’s free parking, a pet-friendly policy, or being women-owned, these details can tip the scale when people are deciding which business to choose. (Previous Article) 

Why It’s Important:

1. Appeal to Specific Customer Needs
   • Special attributes allow you to cater to specific customer preferences. For example, if a customer is looking for a pet-friendly café, they’ll appreciate seeing this detail right away in your profile.
2. Boosts Local Relevance
   • Highlighting local-friendly features like free parking or accessibility options can make your business more relevant to people looking for businesses with those features in their area.
3. Builds Trust and Credibility
   • By clearly stating things like women-owned, eco-friendly, or family-run, you establish credibility and connect with customers who value those factors. Customers often look for businesses that align with their personal values.
4. How to Highlight Special Attributes:
   • Free Parking:
     If your business offers free parking, this is a huge selling point—especially in busy cities or areas where parking can be expensive. Make sure this is highlighted in your Google Business Profile to attract people who may be looking for hassle-free parking.
     • Example:
       • “Free parking available for all customers”
   • Pet-Friendly:
     If you’re a café, restaurant, or even a retail store, let people know if you’re pet-friendly. Many pet owners will prioritize businesses where they can bring their pets.
     • Example:
       • “Pet-friendly: Carry your dog with you although you enjoy your chocolate!”
   • Women-Owned or Minority-Owned:
     These attributes resonate with customers who support women-owned businesses or minority-owned businesses. It can help build a community of loyal customers who prefer to shop with businesses that align with their values.
     • Example:
       • “Proudly women-owned”
       • “Minority-owned”
   • Family-Friendly:
     If your business is geared towards families, highlight whether you have facilities like kids’ play areas, child-friendly menus, or family discounts. This helps you attract customers with children.
     • Example:
       • “Family-friendly environment with kids’ play zone”
   • Accessible Features:
     If your business is wheelchair accessible or offers other accommodations for people with disabilities, make sure to highlight these. This shows inclusivity and helps attract a wider range of customers.
     • Example:
       • “Wheelchair accessible entrance”
       • “Disabled parking available”
5. Where to Add Special Attributes:
   • Go to your Google Business Profile dashboard.
   • Under the Info section, find the Special Attributes section.
   • Fill out any applicable fields that apply to your business. If your business offers something unique, make sure to list it to stand out!

Pro Tip:
Don’t overcomplicate it! Just be clear and honest about the special attributes you offer. Simple, clear details like “Vegan options available” or “Free Wi-Fi” can go a long way in drawing in potential customers.

8. Add and Answer FAQs

Being proactive with your Frequently Asked Questions (FAQs) is one of the smartest moves you can make for your Google Business Profile. Instead of waiting for potential customers to contact you with common questions, take control and add the answers yourself. This not only saves time for customers but can also help your business appear higher in search results by using relevant keywords in your answers.

Why It’s Important:

1. Improves Search Visibility
   • By adding your own FAQs and using keywords in your answers, you can improve your search visibility. Google likes to pull FAQs from business profiles, so when someone searches for a question related to your business, your answer could show up in search results.
2. Saves Customers Time
   • Customers appreciate quick and easy access to answers. By providing helpful and relevant information upfront, you create a smoother experience for potential clients, which could help boost their decision to engage with your business.
3. Showcases Your Expertise
   • When you answer common questions clearly and professionally, it shows that you’re knowledgeable and on top of things, giving potential customers confidence in your ability to serve them well.
4. How to Add FAQs:
   • Step 1: Go to your Google Business Profile and log in to your dashboard.
   • Step 2: Under the Q&A section, click on Add a Question (if you haven’t already).
   • Step 3: Think about the most common questions your customers ask and add them with clear, concise answers.
     • Example:
       • Question: “Do you offer gluten-free options?”
       • Answer: “Yes! Our bakery proposals a wide range of gluten-free luxuries, freshly baked everyday in Clap ham. All of our gluten-free products are prepared with care to ensure quality and taste.”
   • Step 4: Be sure to answer your own questions clearly and naturally, incorporating relevant keywords that your potential customers might use in search queries.
5. Respond to Customer Questions
   • In addition to adding your own FAQs, be sure to respond to any customer questions that are publicly posted on your profile. This shows that you’re engaged and responsive, which can enhance customer trust.
     • Example:
       • Customer Question: “Do you deliver to SW12?”
       • Your Answer: “Yes, we do! We offer delivery services to all areas within Clapham, including SW12. You can place an order through our website for convenient delivery right to your door.”
6. Top Tip: Leverage Google’s “People Also Ask” Section
   • If you’re unsure which questions to include in your FAQ section, Google your service and look at the “People Also Ask” section that appears in search results. These are the common questions people are searching for.
   • Take note of the top questions and create your own FAQ answers that are informative and keyword-rich.
     • Example for a plant store:
       • Question: “How do I care for indoor succulents?”
       • Answer: “Succulents are low-keep plants that succeed with minimal water. Place them in subsidiary sunlight, water carefully, and ensure good drainage in your pots. For more tips, check out our plant care blog.”
   • These People Also Ask questions are also a great source of ideas for blog posts, helping you create content around what people are already curious about.

 Pro Tip:
Make your FAQ answers conversational and informative. Instead of just saying “Yes, we offer delivery,” give a little more detail, such as delivery timeframes, fees, or service areas. This shows you care and gives customers all the info they need.

9. Publish Regular Posts and Geotagged Photos

Staying active on your Google Business Profile is key to keeping your business visible to potential customers. Regular updates, posts, and geotagged photos not only keep your profile fresh but also give Google a nudge to show your business more in local searches. Here’s how you can become the greatest out of these structures:

Why It’s Important:

1. Boosts Local SEO
   • Frequent posts signal to Google that your business is active, which can improve your chances of appearing in local search results. The more involved you are with your profile, the more likely Google is to compensation you with higher visibility in searches.
2. Engages Your Audience
   • Regular posts give your audience a reason to check back with your profile. Whether you’re sharing special offers, events, or new products, staying active helps maintain customer interest and encourages them to engage more with your business.
3. Builds Trust and Credibility
   • Posting regularly shows that you’re actively involved in your business. Customers are more likely to trust businesses that provide updated and relevant information. Plus, fresh content keeps your business top-of-mind for potential customers.
4. Geotagged Photos Help With Local Search
   • By adding geotagged photos, you let Google know exactly where your business is located. This is a small but important step in boosting your local SEO. Geotagging helps you show up in local searches, as Google understands where your business is physically located based on the images you upload.

How to Publish Regular Posts:

1. Types of Posts You Can Share:
   • Updates: Share news about your business or community involvement.
   • Promotions: Highpoint discounts, different offers, or limited-time deals.
   • Events: Promote upcoming events like sales, workshops, or product launches.
   • Blog Content: If you have a blog, summarize your latest post and add a link. It’s a great way to keep your profile content fresh and drive traffic to your website.
   • Example:
     • “This weekend only: Get 20% off all indoor plants at our Clapham store! Stop by and income your pick of lush vegetation for your home.”
     • “Join us for a free interior plant care yard on May 15th at 3 PM! Learn tips and tricks to keep your plants booming. RSVP today.”
2. How to Create a Post-Friendly Blog Version:
   • If you have a blog, don’t just share the full post. Summarize key points and make it post-friendly for your Google Business Profile. You can use ChatGPT to rewrite your blog content into shorter, more engaging post formats.
   • Example of a blog-to-post conversion:
     • Blog Topic: “How to Care for Indoor Succulents”
     • Post Version:
       • “Looking for low-maintenance plants? Check out our guide on caring for indoor succulents. These plants are perfect for beginners and require minimal watering. Stop by our Clapham store to find the perfect succulent for your home!”
3. Adding Geotagged Photos:
   • Geo-tagging your photos with the correct location is a simple yet effective way to boost your local SEO. It tells Google exactly where your images were taken, linking your business to the physical location.
   • Ideal Size for Geotagged Photos: 720px by 540px (this is a great standard size for profile photos or images uploaded to posts).
   • To geotag your photos:
     • Use a tool like Geoimgr or other geotagging apps to add location data to your photos before uploading.
     • Upload photos that show your business location, staff, or products in context with your surroundings. This not only helps with SEO but also builds authenticity and trust.
4. Frequency of Posting:
   • Aim to post at least once a week to keep your profile active. More regular updates will keep your profile fresh and show Google that your business is dynamic.
   • Even if you don’t have a promotion or event, you can always share product features, customer testimonials, or behind-the-scenes content.

📚 Pro Tip:
Posts on your Google Business Profile should be small and direct. A clear call to action (CTA) like “Visit us now!” or “Call now to book your selection!” encourages immediate engagement and drives action.

10. Encourage and Respond to Reviews

Positive reviews aren’t just praise for your business – they’re critical for your local SEO and play a big role in building trust with potential customers. Google receipts reviews into account when ranking productions, so the more positive feedback you receive, the more expected you are to appear higher in native search results.

Why It’s Important:

1. Builds Trust and Credibility
   • Reviews act as social proof. When prospective customers see that others have had a positive experience with your corporate, they’re more likely to faith you and make a purchase.
   • Positive reviews make your business appear legitimate and credible, which is crucial in today’s digital world where customers rely on online feedback.
2. Helps with Local SEO
   • Google considers the number and excellence of your reviews when defining local rankings. A strong collection of positive reviews signals to Google that your business is trustworthy and relevant, which helps you appear higher in local search results.
3. Enhances Customer Engagement
   • By responding to reviews, you show customers that you care about their feedback. This selection can lead to higher client satisfaction, repeat business, and word-of-mouth transfers.

How to Encourage Reviews:

1. Ask for Reviews
   • Simply ask your happy customers to leave a review. You can do this in person, via email, or even through your social media channels.
   • Example request:
     • “If you enjoyed your experience with us today, we’d love to hear your feedback! Please leave a evaluation on our Google Business Profile.”
2. Make It Easy for Customers
   • Provide them with a direct link to your Google Business Profile so they can quickly leave a review.
   • Add the link to your website, email signature, or even in SMS messages when communicating with customers.
     • Example:
       • “We’d love to hear from you! Leave us a review here: [Insert Link]”
3. Incentivize Reviews (with Caution)
   • While it’s important to avoid bribing customers for reviews, you can offer an incentive for leaving feedback, like a small discount or entry into a giveaway.
   • Be careful not to violate Google’s review policy – avoid offering incentives in exchange for positive reviews. The focus should be on hopeful genuine feedback.
4. Timing is Key
   • Ask for a review right after a positive experience. For example, after a customer purchases a product, attends a service, or has a great interaction, ask them for their feedback.
   • The sooner you ask, the more likely they are to remember their positive experience and share it online.

How to Respond to Reviews:

1. Respond to All Reviews – Positive and Negative
   • Always respond to reviews, whether they’re good or bad. Replying shows you care about customer feedback and helps build solider customer relations.
   • Example of a positive review response:
     • “Thank you so much for your kind words! We’re so content to hear you enjoyed your involvement. We look forward to serving you again soon!”
2. Stay Professional with Negative Reviews
   • Negative reviews can sting, but how you respond to them can turn a bad experience into a positive one.
   • Acknowledge the issue, apologize for the customer’s experience, and offer to resolve it.
     • Example of a negative review response:
       • “Thank you for your response, and we’re sorry to hear about your involvement. We strive to provide excellent service, and we’d love to make it right. Please contact us directly at [Phone Number or Email], and we’ll work on resolving this.”
3. Use Reviews for Improvement
   • Look for patterns in negative reviews. Are there consistent issues or concerns raised by multiple customers? Use this feedback to improve your business practices, whether it’s customer service, product quality, or something else.
4. Be Timely and Personal
   • Timeliness matters. Returning quickly to reviews shows that you’re focused and value customer feedback. Additionally, personalize your responses to make your customers feel special rather than using generic, automated replies.
     • Example of a personalized response:
       • “Hi Sarah, thank you so much for your unselfish review! We’re glad you enjoyed our vegan pizza, and we appreciate you mentioning how friendly our staff was. We can’t wait to see you again!”

Additional Tips:

• Don’t take it personally: Negative reviews can be tough, but they offer you a chance to improve your business and show potential customers how well you handle customer concerns.
• Use reviews as a marketing tool: Positive reviews can be highlighted on your website, shared on social media, or even used as testimonials in your marketing campaigns.
• Monitor your reviews regularly: Set up Google Alerts to be notified when a new review is posted so you can stay on top of customer feedback.

📚 Pro Tip:
When responding to reviews, always thank customers for their feedback. Even if it’s a negative review, show appreciation for their input. It shows professionalism and helps build rapport with your audience.

11. Define Your Search Area

If your business doesn’t have a physical storefront or you operate online and serve specific regions, defining your search area is a smart way to make sure you still show up in the right local searches.

Google allows businesses that serve multiple locations or operate remotely to list a service area instead of a fixed address. This way, potential customers searching within that area can still find your business, even if you don’t have a brick-and-mortar location.

Why It’s Important:

1. Reach the Right Audience
   • By defining a service area, you ensure that you’re visible to customers within your target region. This is particularly beneficial for businesses that offer delivery, installation, or remote services.
   • If you serve specific cities, neighborhoods, or regions, listing your service area allows you to show up in searches where you can actually help customers.
2. Boost Local SEO
   • Local SEO is all about making sure your business appears in the right searches, so defining your service area helps Google associate your business with those locations. This increases the chances that your business will show up in Google Maps and local search results.
3. No Physical Address? No Problem
   • You don’t need to worry about having a storefront address to be found. By choosing to define a service area, you can still appear in local searches for your services, even if you work from home or don’t have a fixed office.

How to Define Your Search Area:

1. Go to Your Google Business Profile Dashboard
   • Sign into your profile and select the “Info” section. Scroll down to find the “Address” section.
2. Select “I deliver goods and services to my customers”
   • Instead of entering a physical address, choose the option that says:
     • “I deliver goods and services to my customers”.
3. Enter Your Service Area
   • You can add one or more areas, cities, or regions that you serve. This can include neighborhoods, towns, or even postal codes.
   • Example:
     • “We serve all areas within Clapham, including SW4 and SW11.”
     • “We offer online coaching services to clients in the UK and abroad.”
4. Adjust Your Radius
   • You can agree a radius around your commercial location. For example, if you want to offer your services within a 20-mile radius of your home or a central location, define that distance.
   • Example:
     • “We serve a 50-mile radius around central London.”
5. Publish Your Service Area
   • Once you’ve added the relevant areas, save your changes and your business will show up in local searches within that defined service area.

Best Practices for Defining Your Service Area:

1. Be Specific, But Flexible
   • Include specific cities or neighborhoods that you serve. Don’t just list a vague region like “Greater London” unless it’s relevant to your business.
2. Use Postal Codes for Precision
   • Adding postal codes ensures that your service area is precise. This is especially important for businesses that serve areas with dense populations or smaller geographic boundaries.
3. Review and Adjust Your Areas Regularly
   • As your business grows, you might start serving new regions or expanding your reach. Make sure to update your service area accordingly to reflect these changes.
4. Don’t Add a Physical Address if You’re Service-Based
   • If you don’t have a physical storefront, make sure not to include an address in this section. Listing one could confuse Google and your customers, leading to misleading information.

Example Scenarios:

• Example 1 (Online Business):
  • A company that sells handmade jewelry online but ships only within the UK. They can list a service area like:
    • “We ship crosswise all of the UK, including London, Manchester, and Liverpool.”
• Example 2 (Local Service Provider):
  • A plumbing business that operates within a specific city, like Clapham. They can set a service area for “Clapham, SW4, SW11, Brixton, and surrounding areas within a 10-mile radius.”

Benefits for Different Types of Businesses:

• E-commerce businesses that deliver goods to specific locations.
• Local service providers like cleaning companies, plumbers, handyman services, etc.
• Consultants or coaches who provide services online or travel to specific areas.

📚 Pro Tip:
By clearly defining your service area, you increase the chances that your business will appear in Google Maps when someone near your area searches for your services. This can significantly boost your visibility and help you connect with the right customers.

Final Thoughts

Improving your Google Business Profile is your permit to stand-up out and becoming visible in resident searches. It’s not just about having a citation – it’s about receiving noticed when customers are aggressively looking for your services.

By making these simple yet powerful tweaks – like adding keywords to your business name, geotagging photos, and staying on top of profile updates – you’re sending a strong message to Google: “I’m here, and I’m serious about making it easy for customers to find me.” And trust me, Google notices.

Here’s a quick summary of what you can do:

• Add keywords to your business name (without overstuffing).
• Keep your information up to date so customers always have accurate details.
• Choose the right categories that represent what you do best.
• Show off your services and products to make a strong first impression.
• Encourage reviews and respond to them, even the negative ones.
• Define your search area so you’re visible to the right customers.

Putting in the effort now will pay off big time. Not only will you attract more customers, but you’ll also become the obvious choice when people are ready to buy. So, take the time to improve your profile, and watch your business increase to the top of local searches!

Google My Business FAQs

Why is my industry not listed on Google Maps?

If your business isn’t showing up on Google Maps, it could be due to a variety of reasons. Here’s a checklist to help you troubleshoot:

1. Ensure Your Profile is Verified
   • Your business needs to be verified on Google. If you haven’t completed the verification process, your listing won’t appear in Google Maps or Search results.
2. Check Your Address
   • Double-check that the address you’ve listed is correct and up to date. Even small mistakes like a missing postal code or a typo can affect visibility.
3. Meet Google’s Guidelines
   • Make sure your business complies with Google’s guidelines. For example, avoid using P.O. Boxes for your address, or listing an address if you don’t actually serve customers at that location (especially if you’re a service-area business).

Common Reasons Why Your Business Might Not Appear:

1. Irrelevant to the Search Query
   • Your business may not be showing up if it’s not relevant to what the searcher is looking for. For example, if someone is searching for a bakery and your business is a gym, you won’t show up for that search.
2. Your Location is Too Far
   • If your business is too far from the searcher’s location, it may not appear in their search results. Google prioritizes businesses that are closer to the searcher’s geographical location.
3. Low Prominence
   • Your business might not rank high enough in terms of prominence. This could be due to factors like fewer reviews, less activity, or a lack of consistent updates.
4. Unverified Listing
   • If your Google My Business listing hasn’t been verified, it won’t show up on Google Maps. Make assured you complete the confirmation process through the verification code sent to your business address.
5. Missing Category Tags
   • Ensure you’ve added relevant and specific category tags to your business. Categories help Google understand what your business offers, and without them, it may not show up in relevant searches.
6. Shared Office Space
   • If you share an office space with another business, there could be confusion about which business should appear on Google Maps. Google may not be able to clearly differentiate between the two.
7. Recent Updates Still Processing
   • If you’ve recently updated your business location or details, it might take some time for these changes to reflect on Google Maps. Google wants to process the updates before your commercial appears in search results.
8. Listing Suspended or Disabled
   • If Google has suspended or disabled your listing due to violations of its policies or other issues, it will not appear on Google Maps. In this case, check your Google My Business dashboard for any notifications from Google and follow the steps to resolve any issues.

Pro Tips to Ensure Visibility:

• Regularly update your business details and keep your listing active with new photos, posts, and accurate business information.
• Encourage clients to leave reviews to help boost your ranking.
• Check if your business profile follows all of Google’s local business guidelines.

How to Remove Your Business from Google Maps

If you need to remove your business from Google Maps or mark it as closed, follow these steps:

1. Log Into Your Google Business Profile
   • Go to the Google Business Profile website and log in with the account associated with your business.
2. Select Your Business Location
   • If you have multiple locations, choose the one you want to remove from the list.
3. Go to the “Info” Section
   • Once you’ve selected the business, go to the “Info” tab on the left side of the screen.
4. Mark as Closed or Remove the Listing
   • To mark your business as closed:
     • Scroll down to the “Close this business on Google” section, then click “Mark as permanently closed”.
   • To remove your business:
     • Scroll to the bottom and select “Remove business” or “Delete Profile” (this option may vary depending on whether your business has a physical location or not).
5. Confirm Your Action
   • Follow the prompts to confirm that you want to either close or remove your listing from Google Maps.

Things to Consider:

• Marking as Closed will still keep the business listing visible but indicates that it is no longer active, which can be useful if you’re planning to reopen or relocate.
• Removing the Listing will remove your business from both Google Maps and Google Search entirely.

How to Change Your Business Location on Google Maps

If you need to update your business location on Google Maps, here’s how you can do it:

1. Log into Google My Business
   • Visit Google My Business and log in with the account associated with your business.
2. Select Your Business Location
   • Choose the business whose location you want to change from the list if you manage multiple businesses.
3. Go to the “Info” Section
   • In the menu on the left, click on “Info”.
4. Edit Your Address
   • Find the “Address” field and click on the pencil icon to edit it.
   • Update the address with your new business location.
5. Request Verification (If Needed)
   • If your business address is meaningfully changing or if it’s a new place, you may need to verify the new address.
     • Google will send you a verification postcard to the updated address.
     • Once you receive the postcard, enter the verification code in your Google My Business dashboard to confirm your new address.
6. Save Changes
   • Once your address is updated and verified, click Save to confirm the changes.

Things to Keep in Mind:

• Verification: Changing your business address often requires re-verifying the new location, especially if it’s in a different city or region.
• Impact on Visibility: Google may take some time to update your business location on Google Maps after the address change.
• Service Area Businesses: If you’re a service-area business (e.g., a plumber or delivery service) and don’t have a physical storefront, you can instead update your service area without changing your address.

How to Claim Your Business on Google Maps

If your business is already listed on Google Maps but not yet claimed, follow these steps to claim it:

1. Search for Your Business on Google Maps
   • Go to Google Maps and search for your business name in the search bar.
2. Click on “Claim This Business”
   • When you find your business listing, you should see an option that says “Claim this business” (or “Own this business?”). Click on it.
3. Sign In with Your Google Account
   • If you’re not already signed in, Google will prompt you to log in with the Google account you want to associate with your business.
4. Follow the Verification Steps
   • Google will ask you to complete a verification process to prove that you own or manage the business. This classically involves one of the following methods:
     • Postcard Verification: Google will mail a card with a confirmation code to your business address. Once you receive it, enter the code in your Google My Business dashboard.
     • Phone or Email Verification: Some businesses can verify instantly via phone or email (if eligible).
     • Instant Verification: If you’ve previously verified your business with Google Search Console, you may be qualified for instant verification.
5. Complete the Setup
   • Once verified, you’ll have full control over your business listing, and you can update your details, manage reviews, and optimize your Google My Business profile.

Things to Keep in Mind:

• If your business already exists on Google Maps but you didn’t set it up, it’s important to claim it so you can manage your information.
• Verification can take a few days (especially if you’re using postcard verification), so make sure you check your mail or email for the verification code.

How to Put Your Business on Google Maps

To get your business listed on Google Maps, you need to create a Google Business Profile and verify it. Here’s how you can do it:

1. Set Up a Google Business Profile
   • Go to Google Business Profile and sign in with your Google account.
   • If you don’t have a profile, click “Manage now” to start creating one.
   • Enter your business name and details, including a business category (e.g., restaurant, plumber, retail store, etc.).
2. Add Your Address or Service Area
   • If you have a somatic location where clients can visit, enter your business address.
     • If you don’t have a physical storefront (like a service-area business), you can choose to list your service area instead, specifying the regions you cover.
3. Choose Your Business Location
   • After entering the address or service area, Google will ask if you want to show your business location on Google Maps.
   • For a storefront business, ensure the location is clear on the map. If you’re a service-area business, make sure to select the appropriate areas you serve.
4. Verify Your Business Listing
   • Google will require you to verify your commercial to ensure you are the rightful owner.
     • Postcard Verification: Google will send a postcard with a confirmation code to your business address. Once received, enter the code in your Google Business Profile to verify your location.
     • Phone or Email Verification: Some businesses can verify their listing via phone or email (if eligible).
     • Instant Verification: If your business is already verified via Google Search Console, you may be able to verify instantly.
5. Complete Your Profile
   • After verification, make sure to complete your profile by adding business hours, a description, website link, phone number, and photos. This helps your listing appear more appealing and helps customers find all the relevant info.

Why It’s Important to Verify Your Business

Verifying your business ensures it will appear on Google Maps and in local search results. Only verified businesses can make changes to their listing and manage their profile effectively.

Is a Physical Address Required to Rank Locally?

No! You don’t need a physical storefront to rank locally on Google. If your business doesn’t have a physical address that customers can visit (like a home-based business or a service-area business), you can still show up in local searches by setting a service area instead.

Here’s how it works:

• Service Area Businesses: If you offer services in specific locations (like plumbing, delivery, or home repairs), you can specify the regions or areas you serve without having a physical address listed.
• No Physical Address: Simply choose the option to “Hide my address” in your Google Business Profile, and enter the service areas (cities, postal codes, regions) where your business operates.

By doing this, your business will appear in local search results and on Google Maps, as long as your service area is relevant to the searcher’s location.

Why Service Area Businesses Still Rank Locally:

• Relevance: Google uses the service area to determine if your business is relevant to the searcher’s location.
• Prominence: Even without a physical address, you can still improve your prominence through reviews, local citations, and consistent online presence.
• Search Visibility: You’ll show up when people search for services in the areas you cover.

 

 

References

1. “How to Improve Your Local Ranking on Google.” Google Business Profile Help. Retrieved May 12, 2025, from https://support.google.com/business/answer/7091?hl=enGoogle Help
2. Dalton Luka. “How to Add Keywords to a Google Business Profile for SEO (2025).” Dalton Luka Blog. Retrieved May 12, 2025, from https://daltonluka.com/blog/how-to-add-keywords-to-google-my-business
3. “How to Add Keywords to a Google My Business Profile.” Semrush Blog. Retrieved May 12, 2025, from https://www.semrush.com/blog/how-to-add-keywords-to-google-my-business/Semrush
4. “Google My Business Keywords & Why You Should Use Them.” Partoo Blog. Retrieved May 12, 2025, from https://www.partoo.co/en/online-presence/google-my-business/keywords/Partoo
5. “How to Optimize Google Business Profile? 10 Data-Driven Strategies.” OWDT Insights. Retrieved May 12, 2025, from https://owdt.com/insight/how-to-optimize-google-business-profile/Iconic Web Presence
6. “How to Add Keywords to Your Google Business Profile.” Vendasta Blog. Retrieved May 12, 2025, from https://www.vendasta.com/blog/add-keywords-google-business-profile/Vendasta
7. com. “8 Ways to Optimize Google My Business (GMB) for Local SEO.” Keyword.com Blog. Retrieved May 12, 2025, from https://keyword.com/blog/optimize-google-my-business-profile-for-local-seo/Keyword.com
8. “Adding Keywords to Google Business Profile to Boost SEO.” iHealthSpot Blog. Retrieved May 12, 2025, from https://www.ihealthspot.com/blog/add-keywords-to-google-business-profile/iHealthSpot
9. “Google My Business SEO: Optimize Your Business for Local Searches.” Databox Blog. Retrieved May 12, 2025, from https://databox.com/google-my-business-seoDatabox
10. Google Developers. “SEO Starter Guide: The Basics.” Google Search Central. Retrieved May 12, 2025, from https://developers.google.com/search/docs/fundamentals/seo-starter-guideGoogle for Developers