7. Highlight Special Attributes
Certain special qualities can set your business apart from the race and appeal more customers. Google Business Profile allows you to showcase features that might make your business more appealing or convenient for potential customers. Whether it’s free parking, a pet-friendly policy, or being women-owned, these details can tip the scale when people are deciding which business to choose. (Previous Article)
Why It’s Important:
- Appeal to Specific Customer Needs
- Special attributes allow you to cater to specific customer preferences. For example, if a customer is looking for a pet-friendly café, they’ll appreciate seeing this detail right away in your profile.
- Boosts Local Relevance
- Highlighting local-friendly features like free parking or accessibility options can make your business more relevant to people looking for businesses with those features in their area.
- Builds Trust and Credibility
- By clearly stating things like women-owned, eco-friendly, or family-run, you establish credibility and connect with customers who value those factors. Customers often look for businesses that align with their personal values.
- How to Highlight Special Attributes:
- Free Parking:
If your business offers free parking, this is a huge selling point—especially in busy cities or areas where parking can be expensive. Make sure this is highlighted in your Google Business Profile to attract people who may be looking for hassle-free parking.- Example:
- “Free parking available for all customers”
- Example:
- Pet-Friendly:
If you’re a café, restaurant, or even a retail store, let people know if you’re pet-friendly. Many pet owners will prioritize businesses where they can bring their pets.- Example:
- “Pet-friendly: Carry your dog with you although you enjoy your chocolate!”
- Example:
- Women-Owned or Minority-Owned:
These attributes resonate with customers who support women-owned businesses or minority-owned businesses. It can help build a community of loyal customers who prefer to shop with businesses that align with their values.- Example:
- “Proudly women-owned”
- “Minority-owned”
- Example:
- Family-Friendly:
If your business is geared towards families, highlight whether you have facilities like kids’ play areas, child-friendly menus, or family discounts. This helps you attract customers with children.- Example:
- “Family-friendly environment with kids’ play zone”
- Example:
- Accessible Features:
If your business is wheelchair accessible or offers other accommodations for people with disabilities, make sure to highlight these. This shows inclusivity and helps attract a wider range of customers.- Example:
- “Wheelchair accessible entrance”
- “Disabled parking available”
- Example:
- Free Parking:
- Where to Add Special Attributes:
- Go to your Google Business Profile dashboard.
- Under the Info section, find the Special Attributes section.
- Fill out any applicable fields that apply to your business. If your business offers something unique, make sure to list it to stand out!
📚 Pro Tip:
Don’t overcomplicate it! Just be clear and honest about the special attributes you offer. Simple, clear details like “Vegan options available” or “Free Wi-Fi” can go a long way in drawing in potential customers.
8. Add and Answer FAQs
Being proactive with your Frequently Asked Questions (FAQs) is one of the smartest moves you can make for your Google Business Profile. Instead of waiting for potential customers to contact you with common questions, take control and add the answers yourself. This not only saves time for customers but can also help your business appear higher in search results by using relevant keywords in your answers.
Why It’s Important:
- Improves Search Visibility
- By adding your own FAQs and using keywords in your answers, you can improve your search visibility. Google likes to pull FAQs from business profiles, so when someone searches for a question related to your business, your answer could show up in search results.
- Saves Customers Time
- Customers appreciate quick and easy access to answers. By providing helpful and relevant information upfront, you create a smoother experience for potential clients, which could help boost their decision to engage with your business.
- Showcases Your Expertise
- When you answer common questions clearly and professionally, it shows that you’re knowledgeable and on top of things, giving potential customers confidence in your ability to serve them well.
- How to Add FAQs:
- Step 1: Go to your Google Business Profile and log in to your dashboard.
- Step 2: Under the Q&A section, click on Add a Question (if you haven’t already).
- Step 3: Think about the most common questions your customers ask and add them with clear, concise answers.
- Example:
- Question: “Do you offer gluten-free options?”
- Answer: “Yes! Our bakery proposals a wide range of gluten-free luxuries, freshly baked everyday in Clap ham. All of our gluten-free products are prepared with care to ensure quality and taste.”
- Example:
- Step 4: Be sure to answer your own questions clearly and naturally, incorporating relevant keywords that your potential customers might use in search queries.
- Respond to Customer Questions
- In addition to adding your own FAQs, be sure to respond to any customer questions that are publicly posted on your profile. This shows that you’re engaged and responsive, which can enhance customer trust.
- Example:
- Customer Question: “Do you deliver to SW12?”
- Your Answer: “Yes, we do! We offer delivery services to all areas within Clapham, including SW12. You can place an order through our website for convenient delivery right to your door.”
- Example:
- In addition to adding your own FAQs, be sure to respond to any customer questions that are publicly posted on your profile. This shows that you’re engaged and responsive, which can enhance customer trust.
- Top Tip: Leverage Google’s “People Also Ask” Section
- If you’re unsure which questions to include in your FAQ section, Google your service and look at the “People Also Ask” section that appears in search results. These are the common questions people are searching for.
- Take note of the top questions and create your own FAQ answers that are informative and keyword-rich.
- Example for a plant store:
- Question: “How do I care for indoor succulents?”
- Answer: “Succulents are low-keep plants that succeed with minimal water. Place them in subsidiary sunlight, water carefully, and ensure good drainage in your pots. For more tips, check out our plant care blog.”
- Example for a plant store:
- These People Also Ask questions are also a great source of ideas for blog posts, helping you create content around what people are already curious about.
📚 Pro Tip:
Make your FAQ answers conversational and informative. Instead of just saying “Yes, we offer delivery,” give a little more detail, such as delivery timeframes, fees, or service areas. This shows you care and gives customers all the info they need.
