Top 5 Google Business Profile Updates to Boost Customer Experience in 2025

2. Keep Your Information Up to Date

To maintain strong SEO and keep potential customers happy, it’s essential to update your Google Business Profile regularly. Accurate and current information ensures that when customers search for you, they can easily find you and know exactly what to expect. Whether it’s your business hours, contact details, or location, keeping things updated is critical.

Why It’s Important to Keep Your Information Up to Date:

1. Google Rewards Accuracy
   • Google values accurate, consistent information across the web. The more often your details are updated, the higher the likelihood that your profile will rank higher in search results.
2. Prevent Customer Frustration
   • Customers who find outdated information (like incorrect hours or an old phone number) may not be able to reach you or might show up when you’re closed. This can damage your reputation and hurt your business.
3. Key Information to Update:
   • Hours of Operation: Always update your hours during holidays or special events like Christmas or public holidays. This shows customers that you’re active and responsive.
     • Example: If your business is closed for the holidays, set the special holiday hours so people know when to expect you to reopen.
   • Phone Number: If you change your phone number, immediately update it on your profile so customers can contact you easily.
   • Address: If you move your commercial to a new place, update your address immediately. A mismatch between your physical location and your online profile can cause confusion and affect your local ranking.
4. Bonus Tip:
   • Use Google Posts to notify customers about any temporary changes like hours or closures. This keeps your customers informed and helps Google understand your business is active.

📚 Pro Tip:
Keep a reminder on your calendar to check and update your profile details, especially when changes happen, such as holiday hours, special offers, or contact info updates.

3. Choose the Right Categories

Choosing the right business categories is one of the most important steps for improving your local SEO. By selecting specific categories, you help Google understand exactly what your business offers, which increases the chances of showing up in relevant searches. The more detailed and beset your categories are, the better your prominence for potential customers.

Why Categories Matter:

1. Improves Search Relevance
   • When your categories are accurate, Google can match your business to the right search queries. The more detailed and niche your categories are, the higher the chances you’ll show up for specific searches that are relevant to your business.
2. Increases Visibility in Specific Niches
   • For example, if you specialize in WordPress development, selecting “WordPress Developer” instead of a general “Website Designer” will increase your visibility among people searching specifically for WordPress services.
3. How to Choose the Right Categories:
   • Be Specific: Don’t choose broad categories if they aren’t accurate. Instead of selecting “website designer,” select categories that reflect your specialisation.
     • Example: Instead of “Website Designer,” you could select:
       • “WordPress Developer”
       • “E-commerce Website Designer”
       • “SEO Website Designer”
   • Consider Your Niche:
     If you’re a restaurant, don’t just select “Restaurant.” Think about the specific type of food or dietary preferences you cater to:
     • “Vegan Restaurant”
     • “Gluten-Free Restaurant”
     • “Mexican Restaurant”
     • “Italian Restaurant”
     • “Fast Casual Restaurant”
   • Add Multiple Categories: You can select up to 10 categories, but choose the most relevant first. For example, if you own a gym, you could select categories like:
     • “Gym”
     • “Fitness Centre”
     • “Personal Trainer”
   • Use Local Search Data: You can use tools like Google’s Keyword Planner to understand what types of searches people are making in your area. This can help you select the most appropriate groups for your business.
4. Avoid Overcrowding Your Categories
   • Don’t select too many categories that aren’t relevant to your business. Google might get confused, and it could hurt your profile’s performance in search results.

📚 Pro Tip:
Choosing the right primary category is the most important decision you’ll make because it tells Google what your business is primarily about. Add extra groups to further stipulate what you offer.

4. Add Products and List Services

Don’t hesitate to show off what you offer—whether it’s products, services, or both! Adding a full list of products and detailed services to your Google Business Profile can significantly boost your visibility in local searches. It’s an easy way to stand out from your competitors and provide searchers with concrete information about what you do.

Why It’s Important:

1. Improves Search Relevance
   • Google uses the products and services you list to better match your business with relevant search queries. The more detailed and accurate the information, the more likely you are to appear when customers search for exactly what you offer.
2. Increases Your Chances of Appearing in Local Searches
   • The more specific you are about your offerings, the more likely Google will categorize your business correctly and show you to people actively searching for products and services like yours.
3. Stand Out from Competitors
   • Many businesses skip this step, which means you can get ahead of the competition by filling out your profile thoroughly. When clienteles see precisely what you offer, they’re more probable to choose you over others.
4. What to Add:
   • List Your Services:
     • If you provide services, such as plumbing, haircuts, or digital marketing, clearly list them with short descriptions.
     • Example:
       • Service: Website Development
       • Description: Custom-built websites designed to grow your business.
       • Price Range: £500–£2,000 depending on project size.
   • Showcase Products:
     • If you sell bodily products, style sure to list them with films, descriptions, and prices.
     • Example:
       • Product: Organic Aloe Vera Plant
       • Description: Fresh, pesticide-free aloe vera plants for your home or office.
       • Price: £12.99
       • Photo: Add a high-quality image of the product.
   • Special Offers or Packages:
     • If you offer special packages or seasonal deals, mention them as part of your services or products. For example, if you’re a restaurant, list your lunch specials or meal deals.
     • Example:
       • Service: Corporate Lunch Catering
       • Description: Delicious, healthy lunch options delivered to your office.
       • Price: £10 per person.
   • Use Pricing and Variations:
     • If you offer products or services with different price points (e.g., different types of massages or haircuts), list the variations so potential customers can make informed decisions.
5. How to Add Products and Services:
   • Log in to your Google My Business dashboard.
   • Go to the Products or Services tab on the left sidebar.
   • Click on Add product or Add service, then enter all the details like name, description, price, and upload a photo (if applicable).
   • Don’t forget to update these regularly, especially if you have new products or services to promote.

📚 Pro Tip:
Regularly update your services or products. If you have new items to offer or seasonal specials, make sure they’re visible on your profile. A fresh and up-to-date list keeps your profile engaging and relevant.